Lexington homeowners know the drill: Struck: with mild New England summers, your AC only works hard a few weeks a year.1Inserted: central Kentucky summers run long, hot and humid, and your AC carries the load for months. Struck: Still, 78% of systems that skip a spring tune-up break down by July,2 Struck: according to the U.S. Department of Energy.3Inserted: A spring tune-up catches small problems before the first heat wave. Book your tune-up today and beat the summer rush.
Human-led, AI-powered marketing · Lexington, Kentucky
Experience leads. AI accelerates.
Legit is an AI-powered agency with experienced people at the controls, people who know your numbers and can explain every decision.
Founder-led by Sarah Fisher. Marketing and Consulting under one roof.
The short version
Six senior people. 65+ years of combined experience. Clients in 56 markets across 34 states. If it’s worth marketing, make it legit.
The blue pencil
AI drafts fast. A person makes it true.
Below is an invented AI first draft, and the edit one of our people would make before it reached a client. Switch between the two.
- Wrong marketWrong Lexington. That's Massachusetts. Ours is in Kentucky, and our summers are hot.
- Fabricated statisticThere's no source for 78%. If we can't trace a number, we don't print it.
- Misattributed sourceThe DOE never said this. Don't pin a made-up stat on a real agency.
- No margin notes yet. Nobody has checked this draft.
How we use AI
Four non-negotiables.
We use AI every day. These four rules decide how, on every account.
1. We know the data before the AI touches it.
In practiceWe start in your CRM, call data and GA4: calls, booked jobs, revenue and new customers by brand and channel.
2. We correct AI when it’s wrong.
In practiceFabricated stats, misattributed sources and assumptions that don’t fit your market get caught before you ever see them.
3. We use AI to amplify human judgment, never to replace it.
In practiceAI speeds up research, drafts and reporting. Strategy, media plans and creative decisions stay with senior people.
4. We stay accountable. A person who understands your business can always explain the why.
In practiceAsk why a dollar went to a market, a station or a keyword, and someone on our team will walk you through it.
From Your AI Is Only as Smart as the Humans Behind It (2026). Read the article
The team
The people at the controls.
Six senior people with 65+ years of combined experience. You’ll know their names. They’ll know your numbers.
Marketing + Consulting
What we do, and who decides.
Two divisions under one roof. In every discipline, AI handles the busywork and people make the calls.
Consulting
For when the problem is bigger than one campaign.
Discovery & strategy
Full discovery · Root-cause problem solving · Benchmarks and best practices · Vendor accountability
We look at the current state of the whole business, then make consultative recommendations and go-forward execution plans that create operational and marketing efficiencies.
AI helps with
Sorting discovery data, benchmarks and vendor reports.
People decide
Root causes, recommendations and the go-forward plan.
At the controlsSarah FisherFounder & CEO
Sarah FisherFounder & CEOMarketing
Led by Laura Keeney, Director of MarketingMedia buying
TV/Cable · OTT · Connected TV · Radio · Outdoor
AI helps with
Pacing, reconciliation and reporting across markets.
People decide
Which markets and stations, how much to spend, and what to negotiate.
At the controlsAnna FullerDirector of Media Buying
Anna FullerDirector of Media BuyingDigital
Audience targeting · Paid search (PPC) · SEO · Social media · Google Local Services Ads
AI helps with
Bid adjustments, search-term mining and first drafts of ad copy.
People decide
Audiences, budgets, and what gets cut.
At the controlsAaron ScilleyDirector of Digital Media
Aaron ScilleyDirector of Digital MediaCreative
Strategic messaging · Award-winning video content · Rebranding · Multi-platform campaigns · Website design
AI helps with
Rough concepts, variations and versioning for each platform.
People decide
The message, the story and the final cut.
At the controlsZach & Jon SutherlandCreative Directors
Zach & Jon SutherlandCreative DirectorsAnalytics
GA4 website analytics · CRM data analysis · Revenue attribution · Year-over-year reporting
AI helps with
Pulling, cleaning and joining CRM, call and web data.
People decide
What’s significant, what it means and what changes next.
At the controlsThe whole teamEvery report has a name on it
The whole teamEvery report has a name on itHow an engagement runs
Discovery first. Then everything else.
Every engagement follows the same four steps, in the same order.
Discovery
A full look at the current state of your business: operations, marketing, vendors and data.
People ask the questions. AI sorts the data.
Recommendations
Consultative recommendations built on root causes, benchmarks and best practices.
People decide. AI checks the math.
Execution
Go-forward plans across media, digital and creative, built for each market you serve.
AI speeds up the work. People sign off.
Accountability
Reporting that holds every vendor, strategy and channel to calls, booked jobs and revenue.
A person explains every number.
Results
Show your work.
Every result we report traces back to calls, booked jobs and revenue in your CRM, compared year over year.
Sample · LMG to supply
[Client: multi-brand HVAC platform]
- Booked jobs, year over year
- [+00%]
- Revenue attributed to broadcast
- [+00%]
- Markets and brands reported
- [00]
What we found[One sentence on the root cause from discovery.]
What we changed[Two sentences on the media, creative and reporting plan.]
[A sentence or two from a client owner or CMO, in their own words, about working with the team.]
Sample · testimonial
2020 client average Our clients averaged over 22% net revenue growth in 2020, and some reached record sales or went through recapitalization.
Industries
Where we know the territory.
Our deepest bench
Home services
HVAC, plumbing and electrical companies, including multi-brand platforms with dozens of brands to buy media for and report on. We track every brand, every channel and every market back to calls, booked jobs and revenue.
- HVAC
- Plumbing
- Electrical
- Multi-brand platforms
Automotive
Broadcast and digital that bring people onto the lot and into the service bay.
Financial & banking
Plain, careful messaging for a cautious customer, measured in new accounts.
Hospitality, food & beverage
Creative that fills seats and rooms, tracked to revenue.
Retail
Multi-market media tied to store traffic and sales.
Reach
Rooted in Lexington. Working in 56 markets.
Every market is different, so every plan is built for its own audience, media costs and competition.
Markets we serveOther markets, by DMA
56markets
34states
Insights
Notes from the desk.
Your AI Is Only as Smart as the Humans Behind It
Most agencies use AI now. The difference is the people running it. Here are the four rules we hold ourselves to, and why each one exists.
[Insight title, e.g. how we audit a vendor’s report]
Placeholder
[Insight title, e.g. planning broadcast across many markets]
Placeholder
Start here
Bring us your numbers.
Book a discovery call or ask for an audit of your current marketing. We start with your data, and a senior member of the team follows up.
- A discovery call about your business, your markets and your goals.
- We look at your data before we recommend anything.
- You get recommendations with the reasoning behind each one.
marketing@legitmarketinggroup.comLexington, Kentucky · Serving 56 markets in 34 states
Got it.
Thanks for reaching out.
This is a design prototype, so nothing was sent. On the live site, your note goes to marketing@legitmarketinggroup.com and a senior member of the team follows up.