Marketing & Consulting
Lexington, Kentucky
Marketing you can hold accountable. Senior people plan it, buy it, make it and measure it, and they answer to you for the results.
years of combined experience
markets where we have clients
states, served from Lexington
The Legit Standard
Marketing has a reputation for grading its own homework. So we wrote down how we work and put our name on it.
Hold us to every line. Bring this page to your first call and ask us about any of it.
The Legit Standard
Discovery
Every engagement starts with a full discovery of where the business stands today: operations, marketing, vendors and data. We find the root cause first, because a fix that misses it costs you twice.
How you’ll know. You see what we found before you see a plan.
Experience
Our team brings 65+ years of combined experience. We use AI to move faster. A person who knows your market checks the data, corrects the output and makes the call.
How you’ll know. Ask anyone on your account why we did something. They can tell you.
Growth
Legit grew out of helping businesses get the most from every marketing dollar. Every dollar still has a job. When a channel or a market stops earning its keep, we say so and move the money.
How you’ll know. Spend sits right next to the calls, booked jobs and revenue it produced.
Accountability
Our reporting holds strategies, vendors, internal operations and our own execution to the same measure. We compare year over year and test whether a change is real before we call it a win.
How you’ll know. Reporting by brand and by channel that you can check against your own books.
Signed
Sarah Fisher, Founder & CEO
From the founder
Dear business owner,
I started my first agency, Small Business Marketing, to protect businesses from being taken advantage of. I wanted to help owners use their budget to the best of its ability and run strategies that actually grow the company.
Our clients grew, and so did the work. Media buying in 56 markets. Video and creative made in-house. Analytics tied to revenue. Consulting for owners who needed someone to look at the whole business. That practice became Legit Marketing Group.
We still bring small-business care to every plan, for companies of any size, in any market. We build on data, and we answer for the results. That’s what the name means.
Sarah Fisher, Founder & CEO
Draft letter for Sarah’s review, adapted from the About page.
The practice
Most companies hire a consultant to say what to fix and an agency to do it, then spend a year refereeing. We do both, with one senior team working from one set of numbers.
A full discovery of the business as it stands, then consultative recommendations and a go-forward execution plan. We find operational and marketing efficiencies and use data reporting to hold every vendor, strategy and internal operation accountable.
Media, digital, creative and analytics under one roof. The same senior team buys the media, makes the creative and measures what it earned, so nothing gets lost between vendors.
Consulting finds what to fix. Marketing fixes it. Analytics proves it worked.
The engagement
The same sequence on every engagement, whether you run one location or a platform of brands.
We study the business as it is today. Operations, marketing, vendors, data and the markets you compete in.
You receiveA clear read on what’s working, what isn’t and why.
Consultative recommendations and a go-forward plan, built for your markets and your budget.
You receiveA written plan you can approve line by line.
Our team buys the media and makes the creative. One team carries the plan from strategy to air.
You receiveCampaigns on air and online, bought and made in-house.
We report calls, booked jobs, revenue and new customers, and we adjust based on what the numbers say.
You receiveReporting by brand and channel, compared year over year.
The record
A company named Legit should prove it. Our case studies report the way we report to clients: by brand, by channel, against last year.
Case file · Home services
Sample · LMG to supplyWhat we did
A full discovery across every brand. A media plan built market by market. TV, video and digital creative made in-house. Monthly reporting on calls, booked jobs, revenue and new customers.
Industries
We go deep in a handful of industries. Home services is where we go deepest.
HVAC, plumbing and electrical companies, from single-market operators to multi-brand platforms. We know the seasons, the swings in call volume and what a booked job is worth to you.
Broadcast and digital that bring people to the lot and the service drive, reported store by store.
Steady messaging and local media for banks and lenders, where reputation is the product.
Local media, social and video that give people a reason to come in tonight.
Campaigns tied back to foot traffic and sales, so you know which channels pay.
Reach
Every market behaves differently, even two that sit side by side. We plan each one on its own terms, then roll the results up into one view of your business.
The team
Six senior leaders with 65+ years of combined experience across media buying, marketing, digital media and creative.
Founder & CEO
Director of Media Buying
Director of Marketing
Director of Digital Media
Creative Director
Creative Director
Want to meet them? Book a discovery call
Human-led AI
We’re an AI-powered agency, and experienced people stay at the controls. AI makes us faster. It never gets the final word. These four rules don’t bend.
From Insights
Your AI Is Only as Smart as the Humans Behind ItSomeone who understands your business checks what goes in.
Fabricated stats, misattributed sources and assumptions that don’t match your market get caught by a person.
It speeds up the work. People still make the calls.
A person who understands your business can always explain the why.
Self-check
Six questions to ask whoever runs your marketing today. Check each one you can answer yes.
Your score updates as you check.
Contact
Tell us about your business. We’ll set up a discovery call, or start with an audit of the marketing you’re running now.
Received
This is a design prototype, so nothing was sent. On the live site, your note goes straight to the team in Lexington.