We plan, buy, make and measure marketing for businesses in 56 markets across 34 states. Every channel gets tied back to calls, booked jobs and revenue. Then we show you the math.
Or book a discovery callThe Legit Check
Six yes-or-no questions. Sixty seconds. One straight answer.
Take the 60-second Legit CheckThe Legit Check
Answer yes or no to six questions about how your marketing gets measured. Your score updates as you go, and nothing leaves this page.
What we do
Consulting and marketing in one shop, so strategy, media, creative and measurement answer to the same plan and the same people.
Consulting division
A full discovery of where your business stands, then recommendations and a go-forward plan. We dig for root causes, bring benchmarks from other markets and hold every vendor accountable.
Marketing division
Broadcast, streaming and outdoor bought market by market, then measured against calls and booked jobs.
Search, social and audience targeting that answer to revenue. Clicks are a means, never the scoreboard.
Two creative directors in-house, so the message and the media plan get built together. Award-winning video included.
Calls, booked jobs, revenue and new customers by brand and channel, compared year over year with real significance testing.
How we work
It's the same order every time, whether you run one location or forty brands.
A full look at the current state of your business. Spend, vendors, data and operations, all of it.
Straight advice built on root causes, benchmarks and what we've seen work in other markets.
A go-forward plan, then the work. Media bought, creative made and campaigns launched under one roof.
Reporting that holds every vendor, strategy and channel to calls, booked jobs and revenue. Including us.
Results
Every client gets reporting they can check. Calls, booked jobs, revenue and new customers by brand and channel, compared year over year, so one lucky month never passes for a trend.
Case file
Sample · LMG to supply[Two or three sentences from an owner or marketing lead, in their own words, about what changed.]
2020 client average
Our clients averaged over 22% net revenue growth in 2020. Some hit record sales. Some went through a recapitalization.
Industries
Different industries, same rule. If we can't tie it to a business result, we don't call it a win.
HVAC · Plumbing · Electrical
Our deepest bench. We plan media, make creative and report results for home services companies, including multi-brand platforms with dozens of brands. Calls, booked jobs and revenue, for every brand, in every market.
Broadcast, digital and creative for dealers, measured against leads and sales in the CRM.
Brand and acquisition campaigns tracked past impressions to applications and new accounts.
Local media and creative built to fill seats and rooms, market by market.
Traffic-driving media and creative tied back to what actually sold.
56markets
34states
Every market is different, so every plan gets built for the market it runs in.
Team
Sarah Fisher started her first agency, Small Business Marketing, to protect businesses from being taken advantage of.
The goal was to help owners use every dollar of their budget to the best of its ability and to run strategies that actually grow the business. As the client list grew past small business, Legit Marketing Group was born. It kept the small-business habits of close attention and careful spending, and now puts them to work in data-driven growth plans for companies of any size, in any market.
Our principles
Founder & CEO
Director of Media Buying
Director of Marketing
Director of Digital Media
Creative Director
Creative Director
Insights · Our stance on AI
We're an AI-powered agency that keeps experienced people at the controls. AI makes us faster. It never gets the final say.
From the 2026 article, Your AI Is Only as Smart as the Humans Behind ItGarbage in is still garbage out, only faster.
Made-up stats, misattributed sources and assumptions that don't match your market get caught by a person.
It never replaces it.
A person who understands your business can always explain the why.
Tell us what you're working on. We'll get back to you from Lexington.
This is a design prototype, so nothing was sent. On the live site, your note goes straight to the team in Lexington.
Concept 6 of 6
Brand-forward. The name is the promise, so the homepage owns it at poster scale. The Legit Check turns accountability from a claim into a score a prospect can feel in a minute, then routes them to the right next step. Kentucky roots are presented as a strength next to national reach.
Owner-operators and marketing managers across industries, home services first. People who want a straight answer fast and are tired of vendors grading their own homework.
Hero, ServicesIndex (CSS-only hover), Process, CaseFile, Industries, ReachMap, Team, AIStance, Footer.SiteHeader (menu), LegitCheck (questions and tiers from a typed config; fires a conversion event on completion), ContactForm (server action, spam protection, prefilled from the check result via URL params).next/font/google: Bricolage Grotesque variable with wdth and opsz axes, Atkinson Hyperlegible./portal for client reporting: calls, booked jobs, revenue and new customers by brand and channel.