Home services marketing from Lexington, Kentucky
Legit Marketing Group plans, buys and measures media for HVAC, plumbing and electrical brands, and we count success in booked jobs. One shop or a platform of brands, across 56 markets in 34 states.
What we report on
Every plan starts from your schedule and works backward. We report these five by brand, channel and market, so you can see what each dollar booked.
Sample figures · LMG to supply[0,000]
Inbound calls by brand, channel and market.
Call tracking
[0,000]
Calls and form fills that turned into a job on the schedule.
Your CRM
[$0.0M]
Invoiced revenue tied back to the channel that drove it.
CRM + attribution
[0,000]
First-time customers, counted apart from repeat and membership work.
Your CRM
[$000]
Media spend divided by booked jobs. The number we manage to.
Spend + CRM
Year-over-year comparisons come with significance testing, so one lucky month never gets called a trend. Sources include call tracking, GA4 and your CRM.
See how results are shownDemand calendar
Pick a trade and a month to see the kind of plan we would build for a four-season market. Every DMA gets its own calendar, since a desert market and a northern market peak months apart.
Illustrative · sample curves and flightsSolid line is the selected trade. Dashed lines are the other two. Bar height shows relative media weight by month. Use the arrow keys to step through months.
Consulting + Marketing
Strategy, media, creative and reporting under one roof in Lexington. The team that plans your media also makes the ads and reads the CRM, and the report shows whether it worked.
Find what's working, what isn't and why
We start with a full discovery of where the business stands today. Then come consultative recommendations and go-forward execution plans that make operations and marketing more efficient.
Our data reporting holds every vendor, strategy, internal operation and marketing execution accountable.
Ask about consultingPlan it, buy it, make it, measure it
How we work
Four steps, in this order, on every account. One location or a platform of brands, the sequence holds.
A full look at where the business stands today, including operations, marketing, vendors and the data behind them.
What you getCurrent-state findings
Consultative recommendations that name the root causes, with a go-forward plan by market, brand and season.
What you getPlan and budget by market
Media bought, creative produced and digital launched by the same team that wrote the plan.
What you getCampaigns live in every market
Reporting that ties every channel to calls, booked jobs and revenue, and holds every vendor to the same standard.
What you getYear-over-year reports by brand and channel
Reach
Weather, media costs and competition change at every DMA line. We plan each market on its own terms and roll reporting up by brand, market and channel.
Results
A firm called Legit should show its work. Each case study names the comparison period, the markets included and whether the change cleared significance testing.
[Where they started, in one sentence. For example, rising cost per booked job across brands.]
Every result on the live site carries its comparison period and significance level.
[Quote from an owner, GM or operating partner about results and accountability.]
Average net revenue growth across Legit clients in 2020. Some posted record sales. Some went through recapitalization.
Other industries
Home services is where we go deepest. The approach carries to any business where calls, visits and sales can be tied back to the media that drove them.
For dealers and service departments, we plan broadcast and digital by market and measure it against leads, appointments and sales in the CRM.
What we would report on
For banks and financial brands, we build trust-first creative and measure the media behind it against new accounts and what each one costs.
What we would report on
For restaurants and hospitality groups, we time media to each location's busy and slow periods and report on the traffic and revenue it brings in.
What we would report on
For multi-location retailers, we plan by store market and tie spend to store traffic and sales.
What we would report on
Team
Senior people on every account, with 65+ years of combined experience. Based in Lexington, Kentucky. Working in 56 markets.
Founder & CEO
Sarah started her first agency, Small Business Marketing, to protect businesses from being taken advantage of. She built it to help owners get the most from every marketing dollar and to run strategies that grow the business.
As the client list grew more diverse, Legit Marketing Group was born. The habits stayed. Small-business principles and engagement, applied to data-driven growth plans for companies of any size, industry or market.
Founder & CEO
Director of Media Buying
Director of Marketing
Director of Digital Media
Creative Director
Creative Director
From our insights
We use AI to move faster. Experienced people stay at the controls, and these four rules don't bend.
Get started
Tell us what you run and where. We'll set up a discovery call, or start with an audit of the marketing you have now.
OfficeLexington, Kentucky
This is a design prototype, so nothing was sent. On the live site, this form would send your request to the Legit team. For now, reach them at marketing@legitmarketinggroup.com.