Free vendor audit

Marketing & consultingLexington, Kentucky56 markets in 34 states

Every
marketing dollar, accounted for.

From ad spend to booked jobs and revenue, across every brand, market and vendor.

We buy the media, make the creative and track what both bring in. Then we hold every vendor to the same numbers, us included.

Get a free vendor audit See a sample scorecard

Attribution ledger

Hypothetical multi-brand home services platform · last 12 weeks vs. same weeks last year

Illustrative sample data
Channels
Spend+11.9% YoY

$373K

5 of 5 channels included

Calls+10.4% YoY

5,707

$65 per call

Booked jobs+12.6% YoY

2,459

43.1% of calls booked

Revenue+13.0% YoY

$2.67M

$1,084 average ticket

Channel · share of revenueSpendCallsBookedRevenueRev / $1Rev YoY
Selected total$373,0005,7072,459$2,665,090$7.15+13.0%
Revenue per $1 of spend$7.15
Cost per booked job$152
Calls with no clear source3.1%FlaggedWe report these openly. No vendor gets credit for a call until it's matched.
Illustrative sample data for a hypothetical platform. Not Legit client results.

Sarah Fisher, in a blue blazer, listening during a client meeting
Sarah Fisher, Founder & CEO

Why Legit exists

Built to check the homework.

Sarah Fisher started her first agency, Small Business Marketing, to protect businesses from being taken advantage of.

She wanted owners to get the most out of every budget and to grow on strategies that actually work. Legit Marketing Group grew out of that agency as the client list widened, and the job hasn't changed. Most marketing reports are written by the people being graded. We'd rather show you the math.

What an audit looks for first

  • DuplicateThe same call claimed by two vendors.
  • LeakageLeads that never make it into the CRM.
  • Orphan spendDollars with no booked job attached.

Methodology

Four data sources, one set of books, and a senior person who signs off.

Every engagement runs on the same plumbing. We connect what you already have, reconcile it, and put a person who knows your business between the data and the report.

Sources

What you already have

  • CRM
    CRMBooked jobs, tickets, new customers
  • CALL
    Call trackingEvery call by source, market and time
  • GA4
    GA4Site visits, forms, conversions
  • ADS
    Ad platformsSpend and delivery by vendor

Reconcile

One source of truth

Calls, jobs and dollars matched to the same keys, so two vendors can't count the same customer.

  • brand
  • ×market
  • ×channel
  • ×vendor
Sample matched recordCall · 10:42 AM · TV/Cable→ Booked job · AC repair→ Ticket $1,240 · Agency A

Review

A senior person checks it

We know the data before the AI touches it. A director reads every report before you do and can explain any number in it.

Reviewed by a Legit directorEvery report has a named owner.

Report

What you see

  • Callsby brand
  • Booked jobsby channel
  • Revenueyear over year
  • New customersby market
  • Vendor testswith p-values

Delivered in a private client portal.

Vendor scorecard Illustrative sample data

Two agencies, the same kind of brands, one fair test.

When a platform pays more than one agency, every report says its author is winning. We line the agencies up brand by brand, compare year over year, and test whether the gap is real or noise. This is the kind of read we run for clients.

Median year-over-year change by brand
Agency A9 brandsMedian +14.2%
Agency B7 brandsMedian +3.1%

Each dot is one brand's change vs. the same period last year. The taller mark is each agency's median.

Gap in medians

+11.1pts

Significant · p = 0.012

Agency A's brands are driving more calls, and a gap this size would rarely happen by chance.

MetricAgency A medianAgency B medianGapp-valuePlain-English read

Illustrative figures for two unnamed agencies, not client results. p-values come from a two-sided significance test on brand-level changes. Below 0.05, we act on it. Above that, we keep testing before anyone moves budget.

Run this on your vendors

Services

Consulting and marketing under one roof, held to the same numbers.

Two divisions. Consulting finds what's working and what isn't. Marketing buys, builds and runs the fix. Every line reports into the same ledger.

Consulting

What's included

Reports into

Business consulting

  • Full discovery of the current state
  • Root-cause problem solving
  • Benchmarks, best practices and alliances
  • Vendor and operations accountability
Reports into

Operational and marketing efficiencies, with every vendor and internal process held to the data.

Marketing

What's included

Reports into

Media buying

  • TV/Cable
  • OTT
  • Connected TV
  • Radio
  • Outdoor
Reports into

Calls and booked jobs by market and flight.

Digital

  • Audience targeting
  • Paid search (PPC)
  • SEO
  • Social media
Reports into

Cost per call and cost per booked job, by brand.

Creative

  • Strategic messaging
  • Award-winning video content
  • Rebranding
  • Multi-platform campaigns
  • Website design
Reports into

Call and site response while each spot is on air.

Analytics

  • GA4 website analytics
  • CRM data analysis
  • Revenue attribution
  • Client reporting tools
Reports into

Revenue and new customers by brand and channel, year over year, with significance tests.

How an engagement runs

Discovery, recommendations, execution, accountability. In that order.

  1. Step 1 of 4

    Discovery

    A full look at the current state of the business: operations, marketing, vendors and the data behind them.

  2. Step 2 of 4

    Recommendations

    Consultative recommendations that go after root causes, backed by benchmarks and best practices.

  3. Step 3 of 4

    Execution

    A go-forward plan we carry out. Media bought, creative made, digital run, or your own team directed.

  4. Step 4 of 4

    Accountability

    Reporting that holds every vendor, strategy, internal operation and external execution to the same numbers.

What we learn in step 4 feeds the next discovery.

Results

Results, with the math attached.

Every case study shows the starting point, what changed and how we measured it, in the same units as the ledger above.

Case studyPlaceholder · LMG to supply

[Client: multi-brand HVAC platform] put every vendor on one scorecard.

Scope
Consulting, media buying, analytics
Footprint
[00] brands · [00] markets
Measured in
CRM + call tracking
Booked jobs YoY[+00%]
Revenue YoY[+00%]
Cost per booked job[−00%]
Testimonial · LMG to supply
[Two sentences from a CMO or operating partner on what changed once every vendor reported to the same numbers.]
[Name], [Title], [Company type]
2020 client average22%+

Average net revenue growth across Legit clients in 2020. Some hit record sales. Some went through recapitalization.

Team experience65+

Years of combined experience across media buying, digital, creative and analytics.

Footprint56

Markets across 34 states where Legit clients advertise today.

Industries

Home services first. Four more industries we know well.

We measure each industry in the units its owners already watch, from booked jobs to covers to new accounts.

Where we go deepest

Home ServicesHVAC, plumbing and electrical, including multi-brand platforms

CallsBooked jobsAverage ticketNew customersBy brand and market

Automotive

LeadsAppointmentsService visits

Financial & Banking

ApplicationsNew accountsBranch visits

Hospitality, Food & Beverage

ReservationsCoversRepeat guests

Retail

Store visitsTransactionsNew customers

Reach

Read one market at a time.

56Markets (DMAs)
34States

Every DMA behaves differently. Stations, seasons and cost per call all change from one to the next. We read each market on its own, then roll it up for the platform.

Team

The people who read your numbers.

Founder-led and senior, with 65+ years of combined experience. When you ask why a number moved, one of these six answers.

  • Sarah Fisher

    Sarah Fisher

    Founder & CEO
  • Anna Fuller

    Anna Fuller

    Director of Media Buying
  • Laura Keeney

    Laura Keeney

    Director of Marketing
  • Aaron Scilley

    Aaron Scilley

    Director of Digital Media
  • Zach Sutherland

    Zach Sutherland

    Creative Director
  • Jon Sutherland

    Jon Sutherland

    Creative Director

Based in Lexington, Kentucky. Working with clients in 56 markets across 34 states.

Talk to the team →

Our view on AI

Experience leads. AI accelerates.

We're an AI-powered agency that keeps experienced people at the controls. AI makes the work faster. It doesn't get the final say on your numbers.

Insights · 2026 Your AI Is Only as Smart as the Humans Behind It Read the article →
  1. Rule 1
    We know the data before the AI touches it.
  2. Rule 2
    We correct AI when it's wrong.Fabricated stats, misattributed sources and assumptions that don't match your market get caught and fixed.
  3. Rule 3
    We use AI to amplify human judgment, never to replace it.
  4. Rule 4
    We stay accountable.A person who understands your business can always explain the why.

Free offer

Get a free Vendor Accountability Audit.

Give us read-only access and we'll reconcile what you spent against what came back, vendor by vendor.

  • A reconciliation. Spend, calls, booked jobs and revenue matched by brand, market and channel.
  • A vendor scorecard. Every agency and platform you pay, compared year over year with significance tests.
  • A gap list. Untracked calls, double-counted leads and spend with nothing attached.
  • A senior readout. A working session with a Legit director who can explain every number.

What we need: read-only access to your CRM, call tracking, GA4 and ad accounts. No obligation.

Sarah Fisher at a conference table, listening as a client talks through what is on the wall screen
Sarah Fisher in a working session at a client's office.
Request the auditFree · no obligation

Or email us
marketing@legitmarketinggroup.com
Lexington, Kentucky